Meet The Team.

Our Leaders.

We are a dynamic group of professionals bringing expertise to the AV industry.

Elle Aviv


Business Development

Elle Aviv has extensive experience in the AV industry including working on the distribution side of the business managing key national accounts across the United States. Elle earned her Bachelor‘s degree in Organizational Leadership and Management and a Master’s Degree in Communications and Media Practice.

Elle began her career in the Israeli Air Force as a navigation and investigation officer. She received an award of excellence for her dedication and achievement during her service.

Prior to working in the AV world, Elle was a television show host for a British shopping channel. During her career in television, she traveled to the UK and India to learn about business processes from manufacturing to product and sales.

Throughout her career, Elle has lived in California, New York, Israel, Australia, and Florida and has worked with many clients from different cultures and backgrounds allowing her to acquire a rich knowledge of business and building lasting relationships.

Outside of working in AV, Elle’s passions include being a mom, hiking, snowboarding, going to live music events, and traveling the world. She especially loves going to Jazz Fest in New Orleans. Elle’s favorite vacation spot is New Zealand with its incredible scenery and natural beauty.

What Elle loves most about the AV industry are the people. She’s met some of the most interesting and creative people in the AV world from musicians to film makers. She finds it exceptionally rewarding to be working with such a diverse group of people and seeing the final outcome of project execution from state-of-the-art music studios to incredible innovative museums which is always a source of inspiration and pride.

Having worked on the distribution side of the business, Elle saw the need to bridge the gap between the integrators and vendors to help simplify the cost savings and procurement process for our partners.

Elle is especially proud of the culture created within the company emphasizing the importance of embracing and valuing people before profits. “Humanity should always come first.”

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Bracha Halperin



Bracha Halperin is a former tech COO and NYC-based business consultant. She has extensive expertise navigating the many facets of the marketplace, and providing profitability, efficiency and restructuring solutions to companies across the North America.

Bracha also has a bi-weekly column on STEM-related topics. Her thought leadership has covered top CEOs and tech executives, news and cutting-edge products.

Like a fairy, Bracha leaves sparks of joy wherever she goes. She enjoys traveling, hiking and exploring national parks. She often photographs the beautiful landscapes she encounters and shares them with her friends and family.

Although Bracha has traveled extensively in the US and internationally, one of her favorite places is New Hampshire’s White Mountains. Its solitude and unparalleled beauty against the backdrop of majestic mountains make it a fun summer playground and a magical winter wonderland.

A firm believer in always being kind and showing empathy, Bracha naturally identifies with Stat AV’s guiding principles of ‘compassion’ and ‘respect’. She sees them as all-encompassing, and the basis of strong and productive long-term relationships.

While Bracha most definitely enjoys listening to various genres of music, she’s not a big concert-goer. (Shhh!) She hopes to change that in the future.

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Roy Assad


Business Analyst

Drawing from his own experience as an accomplished businessman, entrepreneur, restaurateur and publisher, Roy has developed a unique insight in the dynamics of business and mastered the arts of networking, negotiation and bridge building, which are the key ingredients of success.

Born in Syria, Roy moved to the United States at the age of 18 without any money and unable to speak a word of English. Armed with only motivation and grand dreams, his hard work and determination allowed him to become his own first success story. What began as a “first job” in the mailroom of an insurance agency has grown into a life of entrepreneurial passion.

In addition to being a partner and business analyst at Stat AV, Roy is the managing partner of the Human Capital Group where he provides clients with guidance to help them unleash hidden potential, eliminate roadblocks and capitalize on unique talents, maximizing personal and professional success.

Roy founded the Human Capital Group in 2003. His mission has always been to help executives and entrepreneurs through creating customized strategies and corporate training plans that are roadmaps to building a life and career that they love.

Roy also owned The Haberdasher, a custom clothing company which he sold profitably in 2001. As well, he opened an award winning Middle Eastern restaurant, Leila in 2004, followed by L’Opera in 2006.

Extremely committed to his community, Roy has served on committees, organizations and charities like Discover the Palm Beaches, Downtown Development Authority–West Palm Beach, International Coach Federation, Best Buddies Palm Beach, and The Palm Beach Chamber, amongst many others.

Roy’s interests and hobbies include playing soccer, biking, watching movies, dining out, and spending time with his daughter. He enjoys getting R&R at luxury hotels too. While many travel destinations piqued his interest, he fell in love with Hawaii the first time he visited, and has been back multiple times.

His interest in Stat AV began after meeting with the partners, whom he believes are trailblazers. His favorite concert is Stairway to Heaven, which he watched live at the Kennedy Center.

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Liza Cruz


Client Relations

Prior to joining the Stat AV family, Liza Cruz spent several years working in the AV industry where her “people over profits” mentality helped her build long lasting relationships and provide exceptional customer service to thousands of AV integrators and manufacturers across the U.S.

Contrary to popular belief, Liza is more than a ray of customer service sunshine. She is a mother of two and a successful realtor who enjoys outdoor activities and has a secret fondness for country music and Backstreet Boys concerts. She hasn’t traveled very far yet, but her goal is to visit every state in the U.S. and every country in the world.

One phrase Liza lives by is “be a good human” which is why “humanity” is Liza’s favorite guiding principle at Stat AV. Being a good human encompasses all aspects of life. Humanity is about caring for others and forgetting one’s selfish needs when others need help the most.

This is one of the many reasons Liza decided to join the Stat AV family. The culture established at Stat AV has far reaching affects, on both the customers, and employees. Choosing humanity and putting people first and ensuring they feel cared for and valued results in creativity, productivity, longevity, loyalty, and unity.

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Purveyor of Joy

Lucky became part of the Stat Av family in 2021, and Stat AV wouldn’t be the same without him. Most days, he can be found participating in client meetings, snoozing on the couch, providing cuddles and comfort to staff, and approving vacation time.

While it may seem that Lucky spends a lot of time sleeping on the job, he is a very good boy and an essential part of the company culture.

When he’s not working, Lucky enjoys going for walks, playing outside, running on the beach and making new friends.

At 14 years old, Lucky is an old soul with bundles of youthful enthusiasm – and he happily accepts belly rubs from visitors, clients, delivery people and pretty much anyone else.

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